Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.
Contently - Strategy
DECEMBER 5, 2019
The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.
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Sword and the Script
DECEMBER 22, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).
Contently - Strategy
JULY 20, 2020
A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Just look at how much content the average exec B2B. In reality, it was more like a therapy session. For some, this is intuitive.
ImPRessions - Crenshaw Communications
SEPTEMBER 24, 2019
At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.
Sword and the Script
APRIL 13, 2019
2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. B2B product companies spend 8.7% 3) The CMO Council infographic on CMO priorities.
Sword and the Script
SEPTEMBER 14, 2019
19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. According to the announcement, “financial reporting, CSR [corporate social responsibility] initiatives and strategic business decisions are most influential in shaping earned media coverage…”.
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