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Can Podcasts Drive Change in the Automotive Industry? Listen for Yourself

Bianchi Biz Blog

But did you know that there are two excellent podcasts about the automotive industry that are quickly becoming required listening for leaders in today’s dynamic marketplace? But what about the transformation of leadership and business culture we need to get us there? Finding Gravitas is now The Automotive Leaders Podcast.

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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Bianchi Biz Blog

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. Next year, that show will also coincide with the massive CES show in Las Vegas, which has become a key industry event over recent years … but which can be too expensive for many automotive and mobility suppliers.

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How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Bianchi Biz Blog

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice.

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CES2022 PR Planning Forward: 5 Noteworthy Data Points

Bianchi Biz Blog

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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