Bianchi Biz Blog
APRIL 26, 2021
The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough.
Beyond PR
NOVEMBER 30, 2016
Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. When you listen to what people discuss you can determine how your brand should engage with your core audience.
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Contently - Strategy
JULY 28, 2021
“Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To “Hub” content includes content series that get people to return to your site. . The team takes an art-and-science approach to bring that content to life. Helping shoppers.
5W PR
JANUARY 17, 2020
Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? Start out incrementally.
Cision
JUNE 6, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.
Bianchi Biz Blog
JUNE 14, 2023
Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,
Waxing UnLyrical
MAY 11, 2016
Marketing tactics like these can be extremely useful, but if we’re relying on them out of comfort and forgoing the game-changing impact media relations can have, we’re doing ourselves and our clients a disservice. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space.
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