Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Do the new automaker players that are moving into the market know you?
Bianchi Biz Blog
SEPTEMBER 26, 2022
I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. What insights will connect her more closely to the car and the brand?
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ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . — .
Bianchi Biz Blog
AUGUST 21, 2023
As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.
Bianchi Biz Blog
OCTOBER 18, 2021
And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?
Bianchi Biz Blog
NOVEMBER 11, 2021
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. YES, it might be easier … but it’s not more effective for your brand. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance.
Bianchi Biz Blog
MARCH 7, 2022
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Reporter for Automotive News. Website: [link].
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