Automotive Brand Journalism Media Relations 
Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Social media is not the silver bullet.
Bianchi Biz Blog
SEPTEMBER 26, 2022
I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. What insights will connect her more closely to the car and the brand?
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Bianchi Biz Blog
AUGUST 21, 2023
As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.
Bianchi Biz Blog
OCTOBER 18, 2021
I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. How long have you been in journalism and how did you get started? Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET.
Bianchi Biz Blog
NOVEMBER 11, 2021
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. YES, it might be easier … but it’s not more effective for your brand. And it’s not just us saying that. Author: Jim Bianchi.
Cision
JUNE 15, 2017
In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.
Bianchi Biz Blog
MARCH 7, 2022
Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Meet the Media: Audrey LaForest, Washington, D.C.
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