Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. And for local media outlets, clearly demonstrate the local impact or importance.

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Marketing Land. Campaign takes pride in delving into industry trends and strategies.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. How do you earn media? Do you want to have an interview with her?”

Media 176

Media Pitching Agency Guidelines 176

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. But, what is thought leadership and who constitutes being a leader of thought? A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic. Here are a couple ideas; Media resource.

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Some say that earned media is a synonym for PR. But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations.

Reputation 156

Reputation Brand Branding Media 156

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81