tag pr-tech 
Sword and the Script
JULY 7, 2020
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?
Sword and the Script
MAY 4, 2021
You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8
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Sword and the Script
NOVEMBER 5, 2019
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?
Sword and the Script
JULY 6, 2021
This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.
Shift Communications
NOVEMBER 10, 2016
From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – So where do you start?
Sword and the Script
OCTOBER 29, 2019
It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.
Sword and the Script
NOVEMBER 26, 2019
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product. PR measurement has long been the Achilles heel of the industry. 1) What is Cision Impact?
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