Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – What’s next? More of the same. And better.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.” Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 17, 2016

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Learn how to use Twitter Analytics to find out which tweets have received the most impressions, URL clicks, detail expansions, retweets, favorites, replies, and more.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

JANUARY 26, 2016

Over the intensive 12-week boot-camp, my peers and I were taught how to use a range of marketing tools and programs aimed at helping us better service our clients. Additionally, the MTI program taught me some critical lessons around best practices that every PR or Marketing professional should be sure to keep top of mind each and every day.

Marketing 60

Marketing Technology B2C Data 60