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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. It can employ high-powered PR agencies.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” Facebook page ) and.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. This policy encourages customers to try products without fear of commitment and builds trust with the brand. 4 Ormont Blumberg, P.

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Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

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The Challenge of Running a Purposeful Organisation

PR in High Definition

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

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Businesses Should Fight Back Against Online Attacks

David PR Group

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. They scolded her.