NewsWhip
JANUARY 11, 2024
And even though brands can do all the right things — create crisis plans, prepare for outrage, and plan a response to appease their audience — they can still see their reputation plummet if they’re not careful with their operations. Let’s take a look at the top external criticisms your brand could face.
5W PR
MAY 15, 2023
For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.
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5W PR
APRIL 18, 2023
To attract consumers, effective beverage marketing strategies are crucial. This includes using regenerative agriculture practices and renewable energy in production. Offering Variety Companies can broaden brand appeal by offering a variety of plant-based beverage flavors and formulations.
Konnect Agency
MARCH 20, 2024
Brands like Force of Nature Meats wowed us with their dedication to restoring the earth through regenerative agriculture practices. Coffee Craze & Collaborations Coffee enthusiasts had plenty to celebrate at Expo West, with an abundance of coffee brands vying for attention. What was your favorite part of ExpoWest?
Cision
JULY 11, 2017
A strong media monitoring strategy is essential to any effective PR program. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Your company or brand is a given, but what else?
Communications Conversations
MARCH 29, 2019
Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).
PRSay
APRIL 22, 2016
As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? But, given our heavy manufacturing mindset, we were leery to call our efforts “branding.”.
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