5W PR
MAY 15, 2023
Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.
5W PR
OCTOBER 30, 2023
Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. Resource efficiency Upcycling conserves valuable resources such as water, energy, and agricultural land. Many consumers are still unfamiliar with the concept of upcycled food.
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5W PR
APRIL 18, 2023
Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.
Mindful Marketing
MAY 22, 2021
Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products.
Deirdre Breakenridge
APRIL 9, 2019
There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how? Is PR Right for me? ”
Communications Conversations
MAY 24, 2018
I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments. Is he right?
OnePitch
OCTOBER 20, 2022
While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Want more blogs like this? Read below for the entire interview with Jen: .
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