5W PR
FEBRUARY 22, 2023
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.
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Bianchi Biz Blog
JUNE 1, 2023
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
Communications Conversations
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. Aren’t all of those plausible?
ImPRessions - Crenshaw Communications
MARCH 31, 2017
People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.
Bianchi Biz Blog
JUNE 30, 2022
Your company needs to be finalizing what big announcements, product launches, unveilings, etc. it will be making at the show … yes, right now. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show.
Sword and the Script
NOVEMBER 22, 2016
In other words, think about fans of news and trade publications in your vertical market. When I have a product launch, I like to use multimedia-rich press release for this segment. Does your PR agency make your job easier or harder? Many B2B agencies are good at content. Others are good at earned media.
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