ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. it will be making at the show … yes, right now. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show.

Automotive 74

Automotive Mobile Technology Resources 74

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78