Agency Data-Driven PR Infographics Marketing 
Shift Communications
JANUARY 4, 2016
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? In a word, no.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
APRIL 2, 2015
The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.
Shift Communications
MAY 14, 2015
At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
They’re beloved among PRs because they’re quick and affordable. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest.
Shift Communications
APRIL 6, 2015
Vice President, Marketing Technology. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Infographic' ” Christopher S.
Shift Communications
DECEMBER 29, 2015
One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. From PR to Marketing: Why You Should Expand Your Skill Set. Marketing Analyst.
Expert insights. Personalized for you.
60 
Let's personalize your content