Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. The interactive infographic.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.

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Social Media Game of Thrones: A Song of PR and Social

Shift Communications

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Infographic

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Example: Matching Search Intent to PR. What Would PR Do?

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR. PR isn’t just press releases and bylines. And as an information industry, we are powered by data. Let’s look at a few key trends from the event for PR professionals. Tell Better Data Stories.

SHIFT Archives: The Best of Q2 2015

Shift Communications

Social Media Game of Thrones: A Song of PR and Social. From PR to Marketing: Why You Should Expand Your Skill Set. It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Let’s dive a little more into one SHIFTers personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start). years working on the technology PR team. I was already starting to see the need to integrate our traditional PR practices with marketing tech.

The secret to becoming a trusted PR professional

Shift Communications

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Part of the reason is intent and motivation; a journalist knows that any PR person is approaching them with an agenda. The best PR professionals figure out how to deliver value to both the client AND the journalist.

Boring Press Release Bingo is Back!

Shift Communications

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! ’ To no one’s surprise, ‘data’ and ‘development’ is still in the mix this year, as well as ‘growth’ and ‘leading.’

Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid). In the final part of the series, we’ll review measurement methods for both advertising and public relations to guide our data-driven efforts. cta] The post Digital Advertising and Public Relations, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world.

SHIFT Archives: The Best of Q1 2016

Shift Communications

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. It’s no secret that improved access to data is changing the way marketers and communicators work. This includes the evolution of the traditional infographic.

What’s the New “Norm” for B2B Marketing?

Shift Communications

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers.

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Cypress Semiconductor Giveaway Contest, The Hoffman Agency. The Flack Pack PR podcast, Washington Media Group. Illusive Networks Interactive Infographic, Merritt Group. Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children’s Health. Columbia Gas, Nickerson PR. Data-Driven PR Campaign. Nothing Artificial About It: A PR Launch for an AI Mammography Solution, ARPR and iCAD Inc. PR Campaign.