Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Commit to change.

Marketing 40

Marketing How To Customer Service Groups 40

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 189

Marketing Content Marketing Data Social Media 189

ReimaginePR

JULY 11, 2015

Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. If you’re not getting lots of love from your community, start with the experience you’ve promised them and how well you measure up.

Storytelling 120

Storytelling Community Customer Service Brand 120

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. Learn their approach to strategy, operations, measurement, staffing and more. 13) Mike Stelzner. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations.

Publicity 164

Publicity Ethics Data Community 164