Agency, Communications, Measurement and Seminar

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.

Strategy

Strategy Measurement Advertising Advertising

9 Strategies for Building a Winning Professional Brand

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars.

Strategy

Strategy Brand Branding Leadership

Behind the Headlines with Marian Salzman

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? Digital has transformed the way we communicate.

Reputation

Reputation Measurement Exercises Pitching

10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference

Conference Content Marketing Community Education

Behind the Headlines with Yvonne Lorie

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

Automotive

Automotive Resources Strategy Consumer

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team.

Training

Training Digital PR Media Training Education

Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Any effective communication program must begin with identifying the target audience. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy. Two is the new five.

Software

Software Comparison Measurement Content Marketing

Why we can’t rest on our laurels when it comes to PR?

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Advertising agencies no longer stand in isolation, and with that neither should PR companies. But, with any change comes challenge. If so, why?

Social Media

Social Media Agency Consumer Fashion

40+ Blogs Marketers Should Be Following

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging

Blogging Marketing Pinterest SEO

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

JANUARY 3, 2017

His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable.

Journalism

Journalism Content Marketing Creativity Leadership

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education

Education Employee Measurement Agency

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR

Digital PR Training Report Social Media

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

AUGUST 26, 2018

This year’s theme is communications convergence. It’s a really applicable theme because the silos between communications disciplines are coming down with the advancement of digital and social media. Globalization is another factor that’s imposing new rules on the way communicators operate, interact and behave.

Interviews

Interviews Ethics Conference Leadership

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics

Analytics Content Marketing Measurement Advertising

#18: The future of storytelling in healthcare communications

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. We talk about aerosol nanometers of size for measuring aerosols. Watch webinar.

Healthcare

Healthcare Storytelling Communications Local

Public Relations Today