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ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.
Burrelles Fresh Ideas
AUGUST 2, 2023
In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.
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Cision
JUNE 6, 2017
Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.
ImPRessions - Crenshaw Communications
MAY 8, 2017
For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020. Don’t ignore regional media. As in the U.S.
Mora Communications
OCTOBER 2, 2017
For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Copyright © Mora Communications Inc.
Stephen Waddington
MAY 19, 2020
Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.
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