Advertising Media Training Publicity System 
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!
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PR for Anyone
NOVEMBER 11, 2021
People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! The system works! PR FOR ANYONE. It really is PR for ANYONE.
PR for Anyone
DECEMBER 7, 2021
Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! The system works! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip.
ImPRessions - Crenshaw Communications
JULY 13, 2022
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. For more on media training and brand messaging, check out this post.
PR for Anyone
MARCH 23, 2022
I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.
PR for Anyone
SEPTEMBER 1, 2021
I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! Lots of pitching failures led me to figure out the system. There are no excuses not to pitch the media and not to get massive visibility for your business.
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