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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

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Public Relations Skills

PR for Anyone

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. I use it every day in my own business so I’m not just telling you to try something, I know t works! Land in the media and see what it does for your business. Anyone can get publicity!

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How to Get in Magazines

PR for Anyone

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.

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Nine ways to use public relations to grow your business.

Prohibition

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. A good question, and one that has plagued the mind of many business owners and decision makers for years… often with little sign of a solution. What are the advantages of public relations over advertising?

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Easy Trick to Land in the Media

PR for Anyone

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

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What to Pitch in October

PR for Anyone

National Women’s Small Business Month. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! National Stamp Collecting Month. National Work and Family Month.

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