ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. in the business world, and particularly in Silicon Valley.” That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools. So we can tell, for example, in Saudi Arabia, 18 to 25s are all about Snapchat, Twitter, and YouTube.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

DECEMBER 19, 2016

Paid Social Media Ads - Don't forget that boosting social media posts about your new content offering can help increase visibility with new audiences. We recommend that our clients advertise on at least one of their social channels to their target market. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Go Online or Go Home. ’ But today? .”

Viral 88

Viral Marketing Guidelines Local 88