PR Campaign Tips: 10 Harmful Myths You Need to Avoid
B2B PR Sense
JANUARY 5, 2018
When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #4: PR is just advertising.
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