ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

JULY 29, 2020

tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . This type of storytelling has seen many of the stories achieve tens if not hundreds of thousands of engagements, with the publisher engagements numbering in the millions for the year. .

Local 88

Local Comparison Trends Television 88

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” And if you want to discuss developing new channels for your storytelling, let me know.

Television 75

Television Groups Storytelling System 75

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for.

Film 60

Film Television YouTube Video 60

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. The Brand Advantage Journalism Podcast. 29) John Dennis. Smart Time Online. 42) Andrew Youderian. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115