Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
Sword and the Script
FEBRUARY 16, 2021
That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. emphasis mine ].
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