Remove Advertising Remove Internal Remove Newspapers Remove Storytelling
article thumbnail

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192
article thumbnail

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. Let’s dive in. .

Local 88
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 189
article thumbnail

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

article thumbnail

PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Nike scores with Kaepernick.

Fashion 255
article thumbnail

Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. It's really a merger.

B2B 52