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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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How to Get in Magazines

PR for Anyone

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. So how do you get in magazines? How do you know what they’re covering?

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. We get it all done there and we make you famous in the media. The post How to Give a Great Media Interview appeared first on Christina Daves. Transcript.

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How to Develop Good Social Listening Techniques

PR for Anyone

If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. And we also guarantee media placements, which is super exciting. So check that out.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

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Easy Trick to Land in the Media

PR for Anyone

You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Are you wondering how to do this? Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry!

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Public Relations Skills

PR for Anyone

Look how easy it is to have access to a celebrity. So the media we don’t need to hire an expert, but you need the skills to learn how to do it properly. I can’t wait to see you in the media. We have access to anyone and everyone. I’ve shown you this before. So check all of this out. Follow the formula.

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