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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms.

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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. Lowest ranked were digital and traditional advertising. With 5,000 U.S.

Agency 223
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20 PR and Marketing Predictions for 2022

Sword and the Script

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ There are financial costs that often cannot be sustained.

Marketing 215
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. This is effectively native advertising, which Cision says is “proven to be more trustworthy.”

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Yes, they can help you add a financial value to your reporting. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO? Check out my post to find out how.

Tools 136
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Google News: a new way to spread the story

Presspage

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. Brand reputation: Similar to Domain Authority , except this is just for news. SEO When we talk about Google, then SEO is definitely a topic that we should address. Around the same time, Web 2.0

Google 94
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It’s not part of reputation management for the business but for you.