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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here to learn how to mobilize your audience with our free white paper now! Something else was going on. Want to build word-of-mouth?

Energy 120
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PR’s First True Revolution

Maxim Behar

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. The far more casual dress code generally used to be the business card of the advertising industry.

Print 64
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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. How can brands keep up? Jody joins the agency with an extensive background in communications.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

How to make sure your employees understand how you value ethics. Started right out of college as an old fashioned copy clerk. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It’s just like no other.

Ethics 91
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Relations with customers and prospects

PR Conversations

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Advertising, including direct mail. Press and radio publicity. Radio, direct mail and personal letters are considered as part of advertising. Customer services. Community service. Vendor relations.

Retail 40