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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022).

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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

These marketing tactics are a part of the browsing experience, which has developed from being almost exclusively one-sided to becoming a proposed exchange of personal data and content. . Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. Would You Rather? We learned: .

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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. However, it’s a double-edge sword.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. How long have you been in journalism and how did you get started?

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The Future of Marketing: Sara Castellanos

Shift Communications

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well.

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Google’s Creeping Me Out

Flatiron Communications

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Sure, I know I’m getting cookied on nearly every site I visit, and that data is being shared with who knows how many online marketers. Of course they have the right to read your emails, and have been doing so for ten years.”

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