Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Storytelling brings brands to life. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. 32% added it was the brand’s storytelling. 32% added it was the brand’s storytelling. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. The post Does Social Media Marketing need a Reboot?

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. That’s not as challenging as one might assume. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today? These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. I was studying acting at the time. Where should they start?

Crisis 0

Crisis Reputation Study Social Media 0

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40