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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. Really new.

Brand 113
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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Media 113
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The Power of the Podcast

Prohibition

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. Why are podcast good for marketers? In 2021 the advertising spend on podcasts in the UK was £46m pounds. What is a podcast? How to get your brand involved with podcasts.

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How Earned Media Will Impact 2020 Elections

Critical Mention

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!

Radio 101
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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Radio 104
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Are You Fully Promoting your Brand?

Critical Mention

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. Until next time!

Brand 100
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. With no boundaries, everyone wins. Work hard play nice. Create a best place to work. Take risks.