Advertising Consumer Infographics Journalism 
Contently - Strategy
APRIL 14, 2021
In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.
Rock the Status Quo
AUGUST 19, 2015
I came across this interesting infographic (below) from BusinessWire this morning. Is that what today’s journalism stands for? It sure wouldn’t be easy to measure; it would be incredibly difficult, time-consuming and slow. It would take time and patience that advertisers might not be willing to risk.
Presspage
AUGUST 15, 2017
The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. As PR professionals, we must embrace the future of PR by embracing the future of these technologies.
Sword and the Script
FEBRUARY 24, 2015
As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Finally Warming up to Mobile. Shift in Responsibility for Core Marketing Activities?
Doctor Spin
JANUARY 5, 2024
Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10. M/C Journal, 17, 1–10. Seriality and Persona.
MaccaPR
MAY 3, 2019
Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." And for God’s Sake, Podcasts are Not Advertising. The podcast is eminently shareable on social media channels.
Expert insights. Personalized for you.
124 
Let's personalize your content