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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Small text ads – written by Shankman – were included at the top of every email.

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Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

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Back to the future of PR at FutureComm15

Stuart Bruce

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has.

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How to Reach Special Publics – The Woman Publics

PR Conversations

Beverley was researching Mabel for an historical presentation at the Annual Conference of the Dietitians Association of Australia in May, and had a gap in her knowledge after Mabel’s return to the US in 1932. Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

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The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Caldwell, director, Corporate Ink hopes that this renewed interest in fact-checking sparks more in-depth reporting, saying “I think there are a couple of things happening on the journalism front that are almost competing narratives.

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How to Prepare a PR Crisis Plan

Prohibition

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

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