PRSay

MAY 5, 2017

As a former agency owner who has been attending Counselors Academy Spring Conferences since the Reagan administration, I can still vividly recall the cocktail hour “buzz” at my first conference about how a certain owner sold his firm to one of the big UK-based agencies for a multiple of 7.

Agency 60

Agency Financial Employee Conference 60

Solo PR Pro

JANUARY 14, 2020

I've had one client 20+ years that began when I did volunteer PR at a large conference the now-client chaired. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Bank six months of savings before you jump.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. Wendy Zajack | Georgetown University. Virtual is here to stay.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. YouTube just received accreditation from the Media Rating Council in the US for its work to protect advertisers from appearing on or aligned to content deemed inappropriate for paid ads. A fast paced event with four inspiring speakers and a lively audience.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. If you’re not successful in media relations and focusing on it, you’re in trouble,” explained Marian Salzman , CEO of Havas PR, at the Public Relations Society of America’s Counselors Academy Spring Conference last week.

Media Relations 40

Media Relations Media Measurement Conference 40

Waxing UnLyrical

JUNE 17, 2016

I was struck by how, at this conference, very little of the relevant discussion was around what PR “should” and “shouldn’t” be tasked with. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). The future of digital and social media in government comms.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JUNE 10, 2016

tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. What say you?

Communications 40

Communications Conference eBook Facebook 40

Stuart Bruce

SEPTEMBER 14, 2015

When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%). Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Not even permission to advertise, according 2 some studies. His clients include Avery Dennison, Kellogg’s, The Federal Reserve Bank of Cleveland, U.S. Guest post by Sean Williams. [Ed: Ed: I've been out in beautiful Eugene, Ore.,

Measurement 69

Measurement Financial Facebook Tourism 69