Advertising B2C Content Marketing SEO 
ReimaginePR
JULY 25, 2018
There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. Unfamiliar? Let us know.
Prohibition
JULY 14, 2017
Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.
Cision
OCTOBER 4, 2017
To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Visual Content Impacts Your Performance. Better understand efficacy.
Sword and the Script
DECEMBER 21, 2021
I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. cookies) is in its twilight which puts diminishes marketing reach and targeting. Fast-vertising.
Prohibition
NOVEMBER 16, 2022
Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
Beyond PR
MARCH 6, 2018
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.
Buzzstream
MAY 15, 2024
It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges. A page dedicated to helping people learn SEO and say, Oh, our tool is free.
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