Sword and the Script
APRIL 18, 2020
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.
Sword and the Script
MARCH 27, 2018
As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. The headlines that sail around the web are those that are salacious and extreme.
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Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.
David PR Group
JULY 3, 2015
A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. Web site design and maintenance. That said, now is the time to invest in web based marketing. Client costs. Events and Seminars. Mailings and communications.
Sword and the Script
NOVEMBER 22, 2016
Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either.
Communications Conversations
APRIL 17, 2015
Livestreaming trade shows. Brands want to show off. Brands want content they can stick on the web and make searchable, so people visit their site and buy stuff from them. They want to point to it from advertising. Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events.
Sword and the Script
FEBRUARY 14, 2017
Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run?
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