Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. Finally, and one last point that must be part of the process is measurement.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale.

Marketing 60

Marketing B2B Local Customer Service 60

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? First-party data: trade knowledge for trust.

Marketing 168

Marketing Employee Content Marketing Training 168