Advertising Content Marketing Trade Shows Web 
Sword and the Script
APRIL 18, 2020
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.
Sword and the Script
MARCH 27, 2018
As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. The headlines that sail around the web are those that are salacious and extreme.
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Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.
Sword and the Script
NOVEMBER 22, 2016
If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.
Sword and the Script
MAY 14, 2016
The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.
Communications Conversations
APRIL 17, 2015
.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Brands want to show off. Brands want content they can stick in an archive and refer back to at some point. They want to point to it from advertising. Sure, I see the upsides. I’m excited.
Sword and the Script
FEBRUARY 14, 2017
Cookie the blog and then use it for retargeting (those ads that follow you around the web after visiting a site). This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. A business that spends any amount of advertising money should be able to see the value.
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