active-and-passive-voice-in-the-news 
Sword and the Script
SEPTEMBER 1, 2020
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.
Cision
AUGUST 28, 2017
This is a great strategy to appeal to journalists who you want to write about your news. Use Active Voice. In general, passive voice takes readers out of the action and makes content less appealing. To engage your audience, use active voice. Does the headline grab attention? Use Appealing Data.
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ImPRessions - Crenshaw Communications
MAY 1, 2018
Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Research current news and trends. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content. How to prep and pitch a byline.
Sword and the Script
APRIL 19, 2022
18% of reporters say they get their news from Twitter – that’s about one in five. You must be active and engaged and interesting. A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. Not the best way to make an impression.
Cision
APRIL 8, 2015
This is a great strategy to appeal to journalists who you want to write about your news. Use active voice. In general, the passive voice takes the reader out of the action, and makes the content less appealing. To really engage your audience, use the active voice. Use appealing data.
Cision
JUNE 13, 2016
A: Generally speaking, you can identify influencers in two main ways: individuals who support your cause with their own voice, and those who respond to your “calls to action” within the context of your campaign on a very consistent basis. Today’s audiences are bombarded with messages on multiple channels and platforms.
PR Fuel
NOVEMBER 5, 2021
You may want to tell others that you have hired a new executive or launched a new product. You may also want to get ahead of news developments like an executive leaving or a branch shutting down. . You may want to describe activities at your event or how it helps people in your industry. . Release the beast.
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