MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Marketing be nimble. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. To me, it conjured up a mental image of campfires and roasted marshmallows. I always thought the title was strange.

Storytelling 129

Storytelling Communications Survey Case Study 129

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems. That spirit of innovation and change needs to be intentional and from the top down.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Stephen Waddington

MARCH 15, 2021

What could we do to better support each other during the latest lockdown? You’d be welcome to join us. Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? The inaugural lockdown conference was educational and a hell of a lot of fun.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Issues in practice 1. Broom, David M.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Content marketing *is* PR. Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60