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5 roles of artificial intelligence in digital PR—and how to optimize them

Agility PR Solutions

In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion by 2028. Many forward-thinking businesses are investing in AI to streamline their processes. billion U.S. dollars, with projections indicating it will surpass 107.5

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

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4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

The eCommerce business market was expected to hit US$16.6 percent between 2023 and 2028. The landscape of eCommerce business is vast, dynamic and highly evolving. trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

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Consumer Evolution Due to Pandemics

5W PR

It’s also timely for brands to let their publics know they care and are thinking about them, even those who had to close indefinitely because of the pandemic. Department of Labor Statistics, the number of cashiers in the country is expected to decline by 4% by 2028. Cashierless. Who Do I Pay? According to the U.S.

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How to avoid PFI contract expiry risks

Practical Law Construction

There is an active secondary market for equity interests in PFI projects: original project developers exit and new longer term investors hold projects to maturity. Of those, 78 projects are due to expire before December 2027 and a further 91 projects will expire in 2028-2030. There are over 550 current PFI contracts. Background.

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Just Divided over Nike's New Ad

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”

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