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5 roles of artificial intelligence in digital PR—and how to optimize them

Agility PR Solutions

In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion by 2028. Many forward-thinking businesses are investing in AI to streamline their processes. billion U.S. dollars, with projections indicating it will surpass 107.5

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.


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4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

The eCommerce business market was expected to hit US$16.6 percent between 2023 and 2028. The landscape of eCommerce business is vast, dynamic and highly evolving. trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43

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2024’s Top 5 PR Trends: What to Watch


AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks.

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

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Consumer Evolution Due to Pandemics


It’s also timely for brands to let their publics know they care and are thinking about them, even those who had to close indefinitely because of the pandemic. Department of Labor Statistics, the number of cashiers in the country is expected to decline by 4% by 2028. Cashierless. Who Do I Pay? According to the U.S.