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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Is your content strategy moving in this direction? billion by 2027. It's a new age for marketing. Is your marketing plan ready?

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. By 2027, that number’s set to skyrocket to nearly six billion! So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

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A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

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MNCs Must Find Their Place in the Asian Tech Revolution

The Hoffman Agency

By 2027, IDC expects 60% of market leaders to have implemented programs to systemize it. Asia’s technology growth story is not just about Asian brands, though. Global technology associations and platforms like the Consumer Technology Association (CTA), owner and producer of CES, play a crucial part.

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. This generation traditionally chooses brands built on heritage and history.