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ICON 2023 Q&A: ESPN’s Amanda Brooks on Finding the Human Element in Stories

PRSay

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University.

Sports 78
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70
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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership.

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences. Technology’s continuous advance is affecting every profession, including public relations.

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The AI tool chasm in PR

Stephen Waddington

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023. By 2023 there will almost certainly be a greater application of technology in these areas of practice but with human oversight.

Tools 100
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 190
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Ethical Voices - Untitled Article

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52