The surprising 10 ‘decisions drivers’ that factor into B2B software deals
Sword and the Script
SEPTEMBER 10, 2024
This is one for 2023. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. That builds trust. It’s also the foundation of a brand.
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