2023 Advertising Agency Media Relations 
PRSay
DECEMBER 27, 2022
As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week.
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.
Sword and the Script
MARCH 14, 2023
Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. In March of 2023, it added generative AI to its software.
ImPRessions - Crenshaw Communications
JULY 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT.
Sword and the Script
JUNE 6, 2023
Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Investor relations platform plans to add generative AI. acquired in February of 2023.
Wadds Inc.
JANUARY 26, 2023
If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.
The Hoffman Agency
SEPTEMBER 18, 2020
The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. Keeping the ‘relationships’ in media relations. So what’s the solution?
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