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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. PR grows more in demand. Data-driven PR.

Marketing 215
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Top five PR Disasters of 2022 so far

Prohibition

We are officially over half-way through 2022 – where is the time going! — Steven Bartlett (@SteveBartlettSC) January 7, 2022. A total PR disaster at the time, highlighting how important it is to think before you speak! — Punks With Purpose (@PunksWPurpose) January 25, 2022. No one cared.

Crisis 62
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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

Twitter drove the greatest share of conversation, whilst Facebook generated the highest impressions. Mentions of International Women’s day have risen since 2022 showcasing the importance for PR teams to engage with the topic for their brands and for their female employees. See our snapshot report for more detail here.

Internal 195
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Are Social Reels Relevant for Brands?

Contently - Strategy

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. How, you ask? TikTok is probably the best-known platform for brand videos.

Brand 134
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The Prescription to Stress Better, Optimize Well-Being and Stave Off Burnout

Stern + Associates

Epel studies how self-care practices such as meditation and positive stress can promote psychological and physiological thriving through methods for improving well-being which help people see immediate results. Institutional resilience starts with employee well-being.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands?

Report 106
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). And here we go the PR Tech Sum for the month of June 2022…. The report is based on a global survey of its employees. million in revenue in Q1 2022 , “an increase of 23.1% Indeed, I’m hoping I am.