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What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
article thumbnail

What are the Best PR Coverage Trackers & How to Use them?

Onclusive

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. But, this is a crucial aspect of effectively managing PR coverage.

How To 195
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NewsWhip is the Measurement Menace of the Month

Katie Paine's Measurement Blog

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. NewsWhip’s deceptive charts are the problem It is the deceptive execution that qualifies NewsWhip for our Measurement Menace of the Month. Congrats! ∞

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

Key findings from the 2022 Brands In Motion Study. Let’s talk about the 2022 Brands in Motion report. Are there any other key points that you want to highlight from the 2022 Brands in Motion study? Companies should lean into the areas where they can deliver measurable and lasting results. It absolutely is.

Ethics 73
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

And with all these positives, they have one quality that just hits advertisers "right in the heart" - you can measure the effect of advertising like no other media - how many people came in, how many clicked, how many they bought, who they are, where live what they are interested in. How will this happen?

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Book Review: Communicate in a Crisis

Wadds Inc.

No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals. The book is split into three sections.

Crisis 98
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 81