Landis PR
JANUARY 3, 2022
2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.
Ethical Voices
DECEMBER 12, 2022
Key findings from the 2022 Brands In Motion Study. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. Let’s talk about the 2022 Brands in Motion report. Are there areas where you’re seeing consumers more skeptical than others? It absolutely is.
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Wadds Inc.
FEBRUARY 15, 2023
No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.
Prohibition
SEPTEMBER 27, 2022
This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Positive PR generates consumer interest. Have a PR strategy can help with crisis Management. Sometimes a crisis simply can’t be avoided.
ImPRessions - Crenshaw Communications
JANUARY 6, 2022
It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis.
ImPRessions - Crenshaw Communications
DECEMBER 29, 2019
More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. Her handling of the situation was right from the crisis management playbook. I predict a Martha Stewart-style comeback by 2022. And the fight lives on today.
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