Bianchi Biz Blog

FEBRUARY 21, 2022

After spending much of 2021 focused on the will-they-or-won’t-they issues of Biden’s infrastructure plan, we’re watching how that will be implemented across the U.S. — I had my first staff byline at a small Connecticut newspaper in 2001. What advice do you have for PR people that want to pitch you? Timing is always important.

Meeting 97

Meeting Transportation Media Sports 97

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Because it got harder to do, media relations is the one thing you should emphasize in late 2020 and into 2021.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. What advice do you have for PR people that want to pitch you?

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Products: contact management, email distribution, pitch analytics.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Indeed, I’ve lost track of how many times I had a pitch declined by a media outlet, turned it into a blog post, watched it take off, and wound up with a link or mention from that publication anyway. I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit.

Data 78

Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. Influence of local newspapers | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. Watch webinar. Read transcript. read more. #17:

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Healthcare Storytelling Communications Local 78