Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Then, look for similar roles.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 199

Marketing Content Marketing Data Social Media 199

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. When employees are informed, this leads to trust.

Writing 201

Writing Communications Marketing B2B 201

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 126

Survey Measurement Public Affairs Storytelling 126

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Another interesting number in the earning presentation is the total addressable market (TAM). Internal comms a top priority.

Software 130

Software Case Study Advertising Advertising 130

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Let’s look at how Hubspot does this with their Marketing Statistics post. It’s been replicated in industries like VanMonster’s Motors By Memory from 2020, which has 200 LRD.

Digital PR 62

Digital PR Examples Strategy Survey 62